San Jose congressional candidate Ro Khanna is adapting and scaling down Obama campaign technology as he takes his campaign to voters’ doorsteps. Using micro-marketing tactics and smartphone savvy, Khanna selects the doors based on his advance knowledge of the voter’s social media sharing, product purchases, website preferences and, oh yes, voter registration. Proponents call it “nanotargeting,” while critics term it “stalking.” Is this the Millennial future of California politics?
http://www.mercurynews.com/portal/news/ci_25337824/ro-khanna-using-obama-campaign-tech-house-race?source=rss&_loopback=1
